As far as Dad* was concerned a truck was always a fire-engine red, 1-ton** Dodge long-bed. He bought big powerful vehicles and then drove them into the ground. (I recall him bragging to a friend --about a later truck--that he had never changed its oil in 60,000 miles. Jimmy was properly horrified and took it upon himself to remedy the situation.)
[From my personal collection]
This photo was probably taken around Easter time in the Anza Borrego Desert. A few months later this same truck hauled our trailer to Arkansas and back.
Knowing Dad, an ad such as this one for Dodge "Power Giants" would have been like catnip!
[Source: Alden Jewell|Flickr Dodge Trucks]
*Harold D. Currey (1902-1981) was the father who raised me.
**This was true until the 1970s when the last truck he bought was a 3/4 ton Dodge (red, of course).
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