The only note on this Kodachrome slide from around 1950* reads "Pismo Beach" and there's enough information to be gleaned from the hand-painted signs on the truck itself to identify it. Bill Lovern and his wife Ruby, transplanted Texans, ran a clam and tackle shop in Oceano which also offered 24-hour towing service. From an interview a reporter with the San Luis Obispo Tribune had with his daughter Betty in 1989 we learn more about the "taxi" (and you can too by following this link):
"He had converted a 1929 Model A Ford ice truck into the 'clam taxi.' He added benches, a ladder shaft and power winch. Most customers, however wanted rides to and from their favorite clam digging spots. If they didn’t have some, Bill Lovern offered advice."
|[From my personal collection]|
I love the internet!
*The slide could have been taken as early as 1948 but probably not later than 1951.
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